RAW was a restaurant proposed by two guys, Pete & Eddy. They thought it was about time Amsterdam got a salad bar where you could get fresh honest salads with a cheeky twist.

I helped them create their tone of voice and developed their brand world. I also gave some suggestions for salads — radicchio with balsamic and specoolas anyone? How about gummybears and brie?

Since their main message was the urban/nature, duality, the logo is organic, it's placed on the wall as a stencil and plants grow through it. Constantly evolving, like cities and nature.