Omnia coffee is a subsidiary of Douwe Egberts Hungary. Over time with the introduction of more modern cafes the classic brand was losing market share and credibility. Updated brand positioning was needed in order to revive the old fashioned perception.

Without the ability to change it’s logo a brand definition and look and feel overhaul was done. Working with the insight, 'Savour the Moments that Matter', a new brand guide was made. Omnia also received a new look and feel with the creation of Omnia patterns based on Hungarian Architecture. These patterns are a trademark of the Omnia brand and are used throughout the entire brand world from POS to cookies.

Project completed while at Designbridge.